Nov 19, 20193 min read

Shop | Make Believe Co.

Make Believe Co. was born from a love for sustainable, design-led, conscious toys. It’s been a dream long in the making since our first little boy, Xavi was born in 2014 when we just couldn’t find playthings in South Africa that reflected our style.

It took our second little boy, Gray to be born in 2019 to take the leap of faith and create a beautifully curated online store that brings stylish musthaves to South Africa.

As a husband and wife duo, our background is in Buying, Marketing and Ecommerce with extensive experience in the online retail world. Collectively, we are thinkers, starters, planners, list-makers and all round do-ers.

So, from standing on toys to sourcing them… We hope you going to love our collection of toys from around the world which are safe for our children, protects Mother Earth and provides endless fun for our little ones.

THE SHOP

Make Believe Co. is a family owned business, selling premium quality toys. We run our business as ethically, fairly and transparently as possible, while behind the scenes we make the best use of technology and supply chain we can, to keep service levels up and prices down. Thank you for choosing to buy from real people, we hope to repay your custom with the friendliest, most attentive and fairest service available.

Like so many other sites focussed on little people, we are parents ourselves and understanding why a site like this might be useful came out of being parents. Where we might differ a little bit, is we also have over a decade of experience building and running websites, working with high street retailers, distribution chains, security, customer satisfaction and all the other boring stuff that makes a good website tick.

OUR BRANDS

LE TOY VAN

Le Toy Van has been crafting wooden toys since 1995. All their toys are ethically made using natural, sustainable materials and loved by little hands. It’s sustainable, learning fun at its best. Their uniquely designed, multi-award winning, hand finished toys are a true investment in play, for generations to come.

LITTLE DUTCH

Little Dutch has built a reputation for exceptional quality items beyond the Netherlands. Their range has been developed with the greatest care and its evident in their designs which are marked by beautiful materials, appealing colours and unique finishing touches. They produce not only functional products but they trendy, yet timeless – making sure you never get bored and can combine effortlessly.

TIGER TRIBE

Tiger Tribe is a proudly Australian brand which was founded in 2007 (in Naomi and Anthony Green’s garage). They design quality, creative and play-based gifts and toys. With creativity, engaging and imaginative play in mind, their beautifully illustrated products aren’t just educational but also fun – offering a non-digital alternative to help ‘un-plug’ kids. As parents leading busy lives, all Tiger Tribe products have a compact and portable design, prefect for play-on-the-go.

CROCODILE CREEK

Where art meets play. Where art meets learning. Where art meets living. Crocodile Creek is an American brand that has dedicated the last 30 years to create safe, high-quality products that fit in every family or child’s daily lifestyle. They work with designers and artists all around the world to create quality and beautifully illustrated puzzles and accessories that inspire imagination and exploration.

DJECO

Since 1954, French brand Djeco has been creating fun, imaginative and educational toys that contribute to children’s development. Each year, Djeco works on new collaborations, with illustrators and other creatives, to reimagine their products and present new ingenious toys to the market. We’ve handpicked our favourite Djeco items that you and your kids are bound to love.

OLI ELLA

They are makers of wares for nomads, homebodies and small folk. Olli Ella design timeless products that are unlike any other. They focus on craftsmanship and ethical products by using natural materials which have been sourced sustainably. From a little wheeled trolley called the Luggy, to Dinkum Dolls, Olli Ella pieces bring a smile to faces and are loved through generations for their celebration of play.